The company has been successfully developing new markets. Poland has joined Krinitsa’s largest importers in the EU, BelTA learnt from head of the department for foreign economic activity of the company Valery Vinar. The company launched its deliveries in line with a long-term agreement signed with a Polish distributor which promotes Belarusian products via the TESCO retail chain. The Polish supermarkets have so far received nearly 4,400 decaliters of Krinitsa beer.
Valery Vinar stressed that Krinitsa expands its presence in the west. According to the Belarusian Statistics Committee, the increase of export to the EU reached almost 30%. Thus, the company started its supplies to Latvia in 2007. In 2010 the export to that country hit 147,000 decaliters. Lithuania has so far imported 571,200 decaliters of beer.
In 2011, Krinitsa quality management and marketing policies were confirmed by the leading German company OeTTINGER GMBH, which began contract manufacturing of beer under the OeTTINGER PILS brand at Krinitsa from Belarus feed stock.
Founded in 1975, Krinitsa Brewery was reorganized into a joint stock company in 2001. The company operates the brewery in Minsk and two branches in Nesvizh (production of beverages) and Polotsk (beer production). Krinitsa is the largest beer producer in Belarus. It holds more than 30% of the Belarusian beer market.
